Gulf is proud to announce the celebration of its 125th anniversary, a milestone that reflects a rich history, enduring customer partnerships and one of the most recognizable brands in the world.
Gulf 125 billboard
Gulf 125 Year Billboard
The Gulf story began in 1901 at Spindletop in Beaumont, Texas, where the modern energy industry was born. Gulf played a defining role in that moment and has continued to be part of every major evolution in the oil and fuels landscape since.
"From the earliest days of commercial oil production to the rise of the automobile, the interstate travel boom, and the development of branded retail stations, Gulf has been a catalyst for progress. Generations have grown up with the iconic orange disc and the familiar Gulf station along America's roads. Throughout every era, Gulf has been powered by strong partnerships with distributors and dealers who built their businesses with confidence in the brand," said Gulf's Chief Operating Officer, Ron Sabia.
Throughout 2026, Gulf will honor its legacy by celebrating the customers, industry partners and consumers who have helped fuel 125 years of growth. Gulf is launching a year-long series of events designed to honor the past while looking toward the future.
In celebration, Gulf is unveiling a new family of commemorative logos that will be featured across the brand's national marketing campaigns throughout the year, on internal and industry-facing communications and at planned events. The refreshed visuals honor Gulf's rich heritage while reinforcing the brand's continued evolution and relevance in today's marketplace. As part of the anniversary celebration, Gulf is also collaborating with select licensed merchandise partners to develop exclusive 125th anniversary items, created for both its valued customers and the consumer, extending the brand experience beyond the forecourt.
The kickoff will start with hosted regional meetings and customer road shows throughout the year. These events will recognize the people behind the brand's success and highlight the continued evolution of Gulf's marketing, fuels, digital capabilities and payment solutions.
Gulf customers have always been at the center of its story, with a commitment, entrepreneurial spirit and pride in the brand that has kept Gulf thriving through every shift in the industry. This anniversary will be a celebration of shared progress and the strength of a network that continues to grow.
"Watching the Gulf brand continue to evolve is nothing short of incredible. The passion for the iconic orange and blue has never been stronger, from accelerating growth in our wholesale business to the demand for the Gulf livery. I am proud to showcase how far this brand has come and excited to celebrate 125 years while fueling the momentum for what's next," said Nikki Fales, Gulf's Vice President of Marketing & Payments.
As one of the most recognizable energy brands in the world, Gulf entered its 125th year with renewed momentum and a focus on innovation that serves modern retailers and consumers. The next chapter will honor the legacy built at Spindletop while continuing to advance the customer experience, strengthen brand visibility and support partners across the entire portfolio.
