BIC Alliance has helped hundreds of companies increase their market shares or make inroads into new markets with comprehensive marketing campaigns backed by a targeted message delivery. For 30 years, well-crafted editorial and advertisements in Business & Industry Connection (BIC) Magazine have resulted in top-of-the-mind awareness, positive publicity, education for industrial owners and quality leads.
Distributed 10 times a year to process-industry management and executives nationwide, with a readership of more than 80,000, BIC Magazine is a way for members to expand client scope. The publication is distributed at trade shows and conventions, increasing readership and client exposure. Whether a company’s niche is safety, manufacturing, environmental or maintenance, service providers can find value through a partnership with BIC Alliance.
As a global performance improvement company, GP Strategies™ Corp. has a rich history of capturing organizations’ tribal knowledge and designing, developing and delivering talent development solutions specifically tailored for their work forces. GP Strategies has long utilized BIC Magazine to help spread the word about those services.
“We were introduced to BIC by a new employee who had a previous relationship with a representative at BIC,” said GP Strategies Marketing Specialist Sal Cucinotti. “It is our feeling the circulation of the magazine, as well as the value-added services, are aligned with our marketing goals. With our campaign in BIC, we generate buzz surrounding our company’s services throughout the oil and gas industry as a leading provider of human performance solutions.
“We are looking to reach decision makers in the Gulf Coast region. Our relationship with BIC has led to multiple webinars, which have increased awareness about our core competencies. We plan to continue to leverage BIC with written advertising campaigns as well as BIC’s webinar capabilities to further spread our message as the world’s leading human performance solution provider.”
Sarah Prinster, vice president of Marketing at Apprion, agrees with Cucinotti and knows BIC campaigns help her get the most out of the company’s advertising dollars.
“I love the BIC people and the customer service,” she said. “Of all the campaigns I have ever done, BIC is the best, most beneficial and productive campaign. BIC is so much more than just advertising. We have used BIC’s database to generate good, prospective leads, and BIC offers great networking events.”
For more information on Apprion, visit www.Apprion.com or call (650) 934-5700.
For more information on GP Strategies, visit www.gpstrategies.com, email rfaciane@gpstrategies.com or call (800) 727-6677.
For more information on BIC Alliance, contact Earl Heard in Baton Rouge, Louisiana, at (800) 460-4242 or Thomas Brinsko in Houston at (281) 538-9996 or visit www.bicalliance.com.
