Industrial service providers continue to find value through a partnership with BIC Alliance. For more than 30 years, well-crafted editorial and advertisements in BIC Magazine have resulted in top-of-mind awareness, positive publicity and quality leads.
Distributed 10 times a year to process-industry management and executives nationwide, with a readership of nearly 100,000, BIC Magazine is a way for members to expand client scope. The publication is distributed at trade shows and conventions, increasing readership and client exposure.
Reactor Resources LLC is one BIC Alliance marketing partner that has been using BIC Magazine for several years.
"BIC Magazine is a well-respected publication that offers us a lot of exposure," said Randy Alexander, partner, Reactor Resources. "BIC Magazine is a great way to increase your name recognition, especially if you're a new company . BIC Magazine gets in front of the people we need to reach: the maintenance supervisors, catalyst coordinators and engineers. If refining and petrochemical maintenance is your target market, BIC is the right choice."
BIC Alliance partners enjoy a wide range of benefits, including an unparalleled database from which to glean new prospects and a comprehensive array of value-added services designed to help them get the best results from their marketing campaigns.
BIC Alliance has helped hundreds of companies increase their market shares or make inroads into new markets with comprehensive marketing campaigns backed by a targeted message delivery.
Alan Warmack, director of energy services for Marshall Institute, discovered BIC while he was researching marketing opportunities for the company.
"Through many observations and discussions with plant personnel, we came in contact with BIC and realized it was just what we were looking for," Warmack said. "BIC Magazine produces great results . I have used BIC's marketing campaigns for the three different companies I have worked with. Our continued relationship with BIC is building more into a partnership of support for our community and collective client base."
Warmack also explained he uses several of the value-added services BIC Magazine has to offer.
"Sponsored events BIC puts on, database prospecting, reprints and more are all extremely beneficial to Marshall Institute," Warmack said. "We receive regular comments from current clients and are contacted by potential clients that see our ads and articles in BIC Magazine."
For more information on Reactor Resources, visit www.reactor-resources. com or call (866) 482-4352.
For more information on Marshall Institute, visit www.marshallinstitute. com or call (919) 834-3722.
For more information on BIC Alliance, contact Earl Heard in Baton Rouge, Louisiana, at (800) 460-4242 or Thomas Brinsko in Houston at (281) 538-9996, or visit www.bicalliance.com.
