Clients see ‘immediate feedback’ from BIC Magazine advertising

Industrial service providers continue to find value through a partnership with BIC Alliance. 

For more than 35 years, well-crafted editorials and advertisements in BIC Magazine have resulted in top-of-mind awareness, positive publicity and quality leads.

Distributed six times a year to process- industry management and executives nationwide, with a readership of nearly 100,000, BIC Magazine is a way for members to expand client scope. The publication is distributed at trade shows and conventions, increasing readership and client exposure.

The Health and Safety Council (HASC), featured on the back cover of this issue, considers BIC Magazine as one of its most effective marketing tools.

"BIC has been particularly effective for us in that it reaches both the owners and contractors in the industrial market," said Luis Aguilar, president and CEO of HASC. "We saw immediate feedback from the advertising and have been working closely together with them ever since. Simply put, BIC is well read and respected in our industry."

BIC Alliance partners enjoy a wide range of benefits, including an unparalleled database from which to glean new prospects and a wide array of value- added services designed to help them get the best results from their marketing campaigns. BIC Alliance has helped hundreds of companies increase their market shares or make inroads into new markets with comprehensive marketing campaigns backed by a targeted message delivery.

Michele McMurdo, director of BRM development at Satellite Shelters Inc., is another client who has enjoyed a long relationship with BIC.

"BIC Magazine has been a wonderful marketing tool for Satellite Shelters. There's no better way to get your news out to the industrial sector than through BIC Magazine," said McMurdo. "After I host lunch-and-learns at refineries and plants across the country, I like to send attendees copies of BIC Magazine with our ads bookmarked. I use our ads and our campaigns with BIC to help sell Satellite's blast-resistant modules, and it's working!

"Also, since we exhibit at trade shows throughout North America, BIC Magazine provides laminations of our ads that I can put on display. The BIC team is always there to help Satellite Shelters any way it can. I know that as Satellite Shelters continues to evolve and expand as a company, BIC Magazine will be right there with it. The gift subscriptions and the database prospecting are an added bonus, too!"

For more information on the Health and Safety Council, visit www.hasc.com or call (888) 955-SAFE [7233].

For more information on Satellite Shelters Inc., call (800) 453-1299 or email inquiry@satelliteco.com.

For more information on BIC Alliance, contact Jeremy Osterberger or Thomas Brinsko at (281) 538-9996, or visit BICMagazine.com.