Get in front of key decision makers with BIC Magazine

BIC Alliance has helped hundreds of companies increase their market shares or make inroads into new markets with comprehensive marketing campaigns backed by a targeted message delivery.

For more than 35 years, well-crafted editorial and advertisements in Business & Industry Connection (BIC) Magazine have resulted in top-of-mind awareness, positive publicity, education for industrial owners and quality leads. Distributed to process-industry management and executives nationwide, with a readership of nearly 100,000, BIC Magazine is a way for members to expand client scope.

RedGuard is one company that has continued to expand its market reach as a result of its campaigns with BIC.

"We appreciate all that BIC does on our behalf and remain appreciative of the opportunity to use its publication as a vehicle to reach our audience," said Tim Taton, COO of RedGuard. "We've been in a partnership with BIC for many years, and I've found that relationship to be very beneficial to us in the marketplace."

According to Taton, BIC's vast distribution list has allowed decision makers in industry to become familiar with RedGuard's name and the products the company offers.

"BIC helps us get the word out as to who we are, what the product offering we have is, and just connect with various people in the business," he said. "It's been a very positive relationship and one we look forward to continuing going forward."

Dave Baker, corporate vice president of sales and marketing for CLIMAX, said BIC has been a great resource for his companies.

"The response has been great," Baker stated. "It's terrific when we host customers at our facilities and they pick up BIC Magazine and see our brands represented. BIC reaches all the markets that utilize our products and services, and this makes BIC a great fit for us. The great folks at BIC have helped us get much closer to some of our targeted markets.

"I get inquiries from several trade magazines, but none have been as responsive and cooperative as BIC. Our BIC reps have also introduced us to new trade shows and opportunities we wouldn't have known otherwise, and we are actively pursuing those opportunities."