BONITA SPRINGS, Florida — Hertz Equipment Rental Corp. (HERC) today announced that it will become Herc Rentals upon its mid-2016 separation from Hertz Global Holdings. The business also has introduced a new brand mark that will be deployed in phases as part of a multi-year transition process. The new name and brand mark were unveiled today at the American Rental Association’s The Rental Show 2016 in Atlanta.
“I am delighted to preview Herc Rentals as the future name for the business that 50 years ago became the first global equipment-rental firm,” said Larry H. Silber, president and CEO of HERC. “We remain committed to building upon Hertz Equipment Rental’s strong brand reputation, which is founded on outstanding customer service, operational excellence and unmatched product and industry expertise.
“We plan a smooth transition to be sure our customers and partners know they are working with the same organization they have entrusted with their equipment rental needs for five decades,” Silber said. “At the same time, we are excited by the opportunity to introduce Herc Rentals as a business that is rapidly evolving, with much more to offer customers, employees and prospective shareholders as we look ahead.”
For more information, visit www.hertzequip.com.
