For more than 35 years, well-crafted editorials and advertisements in Business & Industry Connection (BIC) Magazine have resulted in top-of-mind awareness, positive publicity, education for industrial owners and quality leads.
Distributed to process-industry management and executives nationwide, with a readership of nearly 100,000, BIC Magazine is a way for members to expand client scope. BIC Alliance partners also enjoy a wide range of benefits, including an unparalleled database from which to glean new prospects, and a comprehensive array of value-added services designed to help them get the best results from their marketing campaigns.
Departments in the publication cover industry concerns such as safety, maintenance, purchasing and the environment. BIC is also featured online in its entirety and is accessed worldwide. BIC's horizontal format gives it an advantage against its competitors' vertical approach. BIC Magazine serves a wider variety of sectors and departments than other energy magazines. It also has ongoing editorial, direct mail and email blasts.
Dräger, an international leader in the fields of safety and medical technology, has also benefited from a partnership with BIC Magazine.
"It's been great. We've really been growing and evolving with BIC for many, many years. When we opened up our safety headquarters in 2017 in Houston, we partnered immediately with BIC and we've both grown a lot in our partnership along the way. From the live events to print and digital campaigns, it's been an extremely successful partnership for us," said Dräger Senior Marketing Manager for Rental and Safety Services, Heather Vorce.
BlackHawk Datacom, a provider of innovative technology solutions that help customers connect, protect and optimize critical infrastructure assets, benefited from customization and the willingness to be flexible from the BIC team.
"The people that we've interfaced with have been just a pleasure to work with and very accommodating. We asked BIC for some changes to their model and they accommodated us. The process was very seamless and the BIC team helped us create content and did excellent editing for us," said BlackHawk Datacom Chief Business Development Officer Walt Messa.
For more information on BIC Alliance, contact Thomas Brinsko or Jeremy Osterberger at (281) 538-9996, or visit BICMagazine.com.