ESTERO, Fla. — Hertz Equipment Rental Corp. has named equipment rental industry veteran Bruce Dressel its COO. Dressel will focus on leading the sales and operations teams and driving growth in North America. He brings with him deep experience in the equipment rental industry and more than 30 years in leadership and senior management roles. For more information, visit www.hertzequip.com or call (888) 777-2700.