BIC Alliance has helped hundreds of companies increase their market shares or make inroads into new markets with comprehensive marketing campaigns backed by a targeted message delivery.
For more than 30 years, well-crafted editorial and advertisements in Business & Industry Connection (BIC) Magazine have resulted in top-of-mind awareness, positive publicity, education for industrial owners and quality leads.
Distributed 10 times a year to process- industry management and executives nationwide, with a readership of nearly 100,000, BIC Magazine is a way for members to expand client scope. The publication is distributed at trade shows and conventions, increasing readership and client exposure.
For Miquel Williams, advertising and marketing manager at Proco Products Inc., BIC has been a fantastic way to spread her company's message.
"We are always looking for ways to get more information out about Proco and who we are," Williams said. "BIC has been extremely helpful in making sure they support that initiative by helping us to publish as much content as we can. I, for one, know that BIC can be used for so much more: press releases, employee profiles, etc. My goal is to feed as much content into BIC as possible.
"It is well worth the advertising dollars. Working with a company that is not only passionate about the industry, but also takes care of its customers, is golden. The business relationship is truly a joint effort between publisher and advertiser. With the tradeshows I attend, I have noticed that a BIC representative always makes it a point to stop by and check-in with us. It's always nice to have them stop by to say they appreciate us and our business."
Michele McMurdo, director of BRM development at Satellite Shelters Inc., is another client who has enjoyed a long relationship with BIC.
"BIC Magazine has been a wonderful marketing tool for Satellite Shelters," said McMurdo. "After I host lunch-and-learns at refineries and plants across the country, I like to send attendees copies of BIC Magazine with our ads bookmarked. I use our ads and our campaigns with BIC to help sell Satellite's blast-resistant modules, and it's working!
"Also, since we exhibit at trade shows throughout North America, BIC Magazine provides laminations of our ads that I can put on display. The BIC team is always there to help Satellite Shelters any way it can. I know as Satellite Shelters continues to evolve and expand as a company, BIC Magazine will be right there with it. There's no better way to get your news out to the industrial sector than through BIC Magazine. The gift subscriptions and the database prospecting are an added bonus, too!"
For more information on Proco Products Inc., call (800) 344-3246 or visit www.procoproducts.com.
For more information on Satellite Shelters Inc., call (800) 453-1299 or email inquiry@satelliteco.com.
For more information on BIC Alliance, contact Earl Heard or Thomas Brinsko at (281) 538-9996.