BIC Magazine Native Ads

Native AdvertisingWhat is Native Advertising?

A type of online advertising that matches the form of the other content on the platform on which it appears. An example is an article written by a company to promote its expertise on a topic, or a success story showcasing its product or service. The article appears in the same form as other editorial content.

Example 1, see FR clothing: Best practices to reduce costs, ensure compliance (the first article). Click on "read more" in the article to see the landing page.

Example 2, see Behavior-Based Safety programs prevent injuries and save lives (the first article). Click on "read more" in the article to see the landing page. 

What do you get with a BIC native ad?

  • First or fourth story in BIC Industry Connection e-newsletter    
  • Unique landing page (Advertiser supplies article, 500-2,500 words)
  • 2 banner ads on landing page
  • Position on homepage (one week)
  • Social media coverage
  • Analytic report

Typical response:

  • On average, depending upon content, there will be 40 to 100+ email addresses clicking on sponsor’s content (minus opt-outs)
  • 100-150+ unique page views

Rates  1x: $4,900    


Sponsor has the Top and Bottom Banners on the landing page and can run the same banner or different banners in the two positions.

Each position requires two ad sizes:
• Desktop/Tablet: 728x90
• Mobile: 300x100
• (Desktop Option: 970x90 or 970x250)

Within and at the end of the article, the sponsor can provide “Call to Action” links, videos, white papers, etc. 

Send all content and ad files to two weeks before the publish date.

For more information:

Direct inquiries to your account executive or Jeremy Osterberger, Vice President,, 281-549-7052

More Information on BIC Native Ads