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I am particularly proud of the breadth of useful and industry-friendly editorial, which sets us apart from other publications. more

From the Publisher

I thought I would begin this exciting issue of BIC Magazine with a few comments about the importance of understanding the role of a brand ambassador. more

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Many of you loyal readers know already that BIC rarely speaks to political parties or specific candidates. We do, however, support policy that fosters our industries and free enterprise in general. more

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A lot has changed since I resigned as training manager from Hill Petroleum 35 years ago this month to launch BIC Alliance. more

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Do I create an environment of empowerment for managers and employees to feel fulfilled and engaged in their tasks? more

From the Publisher