BIC Magazine Native Ads


Native AdvertisingWhat is Native Advertising?

A type of online advertising that matches the form of the other content on the platform on which it appears. An example is an article written by a company to promote its expertise on a topic, or a success story showcasing its product or service. The article appears in the same form as other editorial content.

Example 1, see FR clothing: Best practices to reduce costs, ensure compliance (the first article). Click on "read more" in the article to see the landing page.

Example 2, see Behavior-Based Safety programs prevent injuries and save lives (the first article). Click on "read more" in the article to see the landing page. 

What do you get with a BIC native ad?

  • First story in BIC Industry Connection e-newsletter    
  • Unique landing page (Advertiser supplies article, 500-2,500 words)
  • 2 banner ads on landing page
  • Position on homepage (one week)
  • Social media coverage
  • Analytic report

Typical response:

  • 50-100+ email addresses of prospects clicking on sponsor's content (minus opt-outs)
  • 100-150+ unique page views

Rates  1x: $4,900      3x: $3,900 per ad

For more information:

Direct inquiries to your account executive or  Jeremy Osterberger, Vice President,  jeremy@bicalliance.com   281-549-7052

Native Ad Specs